The Survival Brand Kit

Build Your Foundation in Uncertain Times

300,000+ Black women were pushed out of government jobs. Layoffs. Restructuring. "Let go."

You didn't plan for this. But you need to move—fast.

Get the brand foundation you need to start earning in 2 weeks.

Apply Now

This Is Survival Branding

The government shutdown. The layoffs.

Over 300,000 Black women pushed out of their government jobs: experienced, qualified, doing everything right—and here we are anyway.

You need to eat. You need to pay rent.

But you don't have $5,000 for a full rebrand. You don't have 3 months to wait. You need something that works NOW.

The Survival Brand Kit provides you with the essentials to pitch, sell and present yourself as a professional in just 2 weeks—without the huge financial investment.

This isn't the glamorous rebrand. This isn't the dream brand journey.

This is triage branding for Black women in crisis.

What You Get in 2 Weeks

  • Brand Foundation Session

    90 minutes live

    What you do & who you serve (clarity fast)

    Your unique value proposition

    Your story positioned as expertise

    Pricing guidance for services

    Target client identification

  • Voice Documentation

    Your voice, archived

    Bio (3 versions: 50, 150, 300 words)

    Elevator pitch (30 & 60 seconds)

    Voice notes recording (for future use)

    Messaging framework

  • LinkedIn Optimization

    Where clients find you

    Headline rewrite (attention-grabbing)

    About section rewrite

    Experience section guidance

    Skills & endorsements strategy

    Profile photo guidance

  • Simple Website OR LinkedIn Featured

    Your digital home (you choose)

    One-page Google Site (free hosting)

    OR LinkedIn Featured Section setup

    About + Services + Contact

    DIY-friendly so you can update

  • Service Offering Structure

    What to sell & how to price it

    1-3 core services defined

    Pricing strategy (sustainable but accessible)

    Service descriptions ready to use

    Package vs. hourly guidance

  • Pitch Templates

    Start reaching out immediately

    Cold outreach email

    Warm referral ask

    LinkedIn DM pitch

    Follow-up templates

  • Quick-Start Action Plan

    Your roadmap to first income

    Week 1: Get visible

    Week 2: Start pitching

    Month 1: First client, first income

    Upgrade path when you have money

  • 30-Day Email Support

    You're not alone

    Questions answered (48-hour response)

    Pitch review and feedback

    Quick troubleshooting

    Moral support (this is hard)