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The Joi Element: Elevating Brands, Inspiring Creativity
Welcome to The Joi Element: A Full-Service Creative Agency, where creativity finds its purpose and brands discover their essence. Founded by Joi Donaldson in December 2011, The Joi Element is a manifestation of a creative journey that has evolved and blossomed into a beacon of innovation, transformation, and empowerment.
Our Origin:
A Captured Moment
It all began with a camera and an appreciation for capturing moments that resonate with the heart. In the early days, Joi Donaldson wielded her lens to tell stories through photography, crafting images that froze time and preserved emotions. Yet, her passion for storytelling wasn't confined to photographs alone.
Unveiling Stories: The Journey into Writing
Recognizing the power of words to unveil stories that images could only hint at, Joi delved into bio and freelance writing. With each carefully chosen word, she breathed life into personal narratives and professional journeys. It was in this intersection of imagery and language that The Joi Element first sparkled.
A Fusion of Creativity: The Evolution into Creative Direction
As the years passed, Joi's creativity couldn't be contained within a single frame. Her visionary thinking extended beyond the individual components of photography and bio writing. It was here that The Joi Element began to take on a new dimension – that of Creative Director.
The Essence of Transformation: Elevating Brands
At The Joi Element, transformation is not just a buzzword; it's a promise fulfilled with every collaboration. Joi's ability to infuse brands with their unique essence and translate their visions into visuals and strategies sets her apart. Brands don't just grow – they evolve, they captivate, and they resonate with their audiences.
Inspiring Creativity, Empowering Brands
Joi Donaldson's journey from capturing moments to capturing hearts is the heartbeat of The Joi Element. With nearly a decade of experience, she has not only embraced her own evolution but has become a catalyst for the transformation of brands. The Joi Element stands as a testament to the boundless power of creativity, bridging the gap between imagination and execution.
Join the Journey: Embrace Your Element
The journey continues, and The Joi Element invites you to embark on it with us. Whether you're an individual seeking to unveil your story, a brand striving for transformation, or an artist ready to explore the realm of possibility, The Joi Element is here to inspire, to empower, and to elevate.
Unveil the layers of creativity within you and let The Joi Element be the canvas where your essence becomes art.
my resume
With over eleven years in the fields of photography, creative writing and freelancing, my capabilities include digital editing, content producing, process improvement, culture writing, product branding, demographic research, and creative consulting just to name a few.
Hire Me
Looking to retain my services? Read all about how to do this thang and book me here!
media kit
I speak. I write. I create spaces to share and audiences with which to engage. My content revolves around giving voice to Black women beyond trauma and "capes", mental & sexual health advocacy and making noise in industries that would have us remain docile.
services
Within my personal brand, I build communities and audiences through storytelling, personal narratives, workshops and support systems. With creative consulting, I assist business owners in dismantling the creative blocks they've built around their businesses by means of open-minded strategies and support.
ACTIVE PARTNERSHIPS
Grateful to have formed trusting relationships with these brands through collaborative efforts towards rising higher in entrepreneurship.
portfolio
A sampling of my website, resume and bio work.
LATEST PROJECTS
I am best known for my storytelling. Through ten self-published books, through photography, through filmmaking, through advocacy, through support, I am a storyteller.