pexels-anna-nekrashevich-7552717.jpg
pexels-anna-nekrashevich-7552717.jpg

Visual Identity Design

$2,000.00

A Brand System That Looks and Feels Like You

Your visual identity is more than a logo. It's the colors, fonts, patterns, and style that make you instantly recognizable. It's the cohesive look that says "this is professional, this is intentional, this is me."

I design visual identity systems that feel authentic, work across platforms, and give you everything you need to show up consistently—without looking templated or corporate.

Timeline:

4-6 weeks from kickoff to delivery

Week 1-2: Discovery, mood boards, initial concepts
Week 3-4: Design development, revisions
Week 5-6: Finalization, file preparation, delivery

Payment Options:

  • 50% deposit to begin, 50% at delivery

  • Or 3 monthly payments ($700/month for foundation)

What You Need to Provide:

  • Examples of visual styles you like (Pinterest, screenshots, etc.)

  • 3-5 words that describe your brand feel (modern, warm, bold, etc.)

  • Any existing brand assets (if refresh/rebrand)

  • Business name and tagline (if applicable)

  • Who you serve and what you do

The Design Process:

Phase 1: Discovery

  • Questionnaire and intake

  • Mood board creation

  • Style exploration

  • Alignment on direction

Phase 2: Concept Development

  • 2-3 logo concepts presented

  • Color and font recommendations

  • Feedback and refinement

Phase 3: Finalization

  • Selected direction refined

  • All deliverables created

  • Files organized and delivered

  • Style guide documented

Phase 4: Support

  • 30 days post-delivery support

  • Questions answered

  • Minor tweaks if needed

What You'll Receive:

  • All design files in multiple formats

  • Organized folder structure

  • Brand style guide PDF

  • Editable templates (Canva or Adobe)

  • Usage guidelines

  • Print specifications (if applicable)

A Brand System That Looks and Feels Like You

Your visual identity is more than a logo. It's the colors, fonts, patterns, and style that make you instantly recognizable. It's the cohesive look that says "this is professional, this is intentional, this is me."

I design visual identity systems that feel authentic, work across platforms, and give you everything you need to show up consistently—without looking templated or corporate.

Timeline:

4-6 weeks from kickoff to delivery

Week 1-2: Discovery, mood boards, initial concepts
Week 3-4: Design development, revisions
Week 5-6: Finalization, file preparation, delivery

Payment Options:

  • 50% deposit to begin, 50% at delivery

  • Or 3 monthly payments ($700/month for foundation)

What You Need to Provide:

  • Examples of visual styles you like (Pinterest, screenshots, etc.)

  • 3-5 words that describe your brand feel (modern, warm, bold, etc.)

  • Any existing brand assets (if refresh/rebrand)

  • Business name and tagline (if applicable)

  • Who you serve and what you do

The Design Process:

Phase 1: Discovery

  • Questionnaire and intake

  • Mood board creation

  • Style exploration

  • Alignment on direction

Phase 2: Concept Development

  • 2-3 logo concepts presented

  • Color and font recommendations

  • Feedback and refinement

Phase 3: Finalization

  • Selected direction refined

  • All deliverables created

  • Files organized and delivered

  • Style guide documented

Phase 4: Support

  • 30 days post-delivery support

  • Questions answered

  • Minor tweaks if needed

What You'll Receive:

  • All design files in multiple formats

  • Organized folder structure

  • Brand style guide PDF

  • Editable templates (Canva or Adobe)

  • Usage guidelines

  • Print specifications (if applicable)

What's Included:

Foundation Package - $2,000

✅ Logo Design or Refresh

  • Primary logo

  • Secondary logo or icon

  • Logo variations (stacked, horizontal, icon-only)

  • Black and white versions

  • File formats for all uses (PNG, SVG, EPS, PDF)

✅ Color Palette

  • 5-7 brand colors (primary, secondary, accent)

  • Hex codes, RGB, CMYK values

  • Color usage guidelines

  • Print and digital specifications

✅ Typography System

  • 2-3 font pairings (headings + body)

  • Web-safe and print fonts

  • Font hierarchy guidelines

  • Where and how to use each font

✅ Brand Patterns & Textures

  • Custom graphic elements

  • Background patterns or textures

  • Decorative elements for use across materials

  • Cohesive visual style

✅ Social Media Templates

  • Instagram post templates (3-5 designs)

  • Instagram story templates (3-5 designs)

  • LinkedIn/Facebook cover images

  • Profile image formatting

  • Editable Canva templates

✅ Presentation Templates

  • PowerPoint or Keynote template

  • Title slide, content slide, closing slide

  • Branded layout and design

  • Easy to customize for your needs

✅ Brand Style Guide (Digital)

  • PDF documenting all elements

  • Usage guidelines and examples

  • Do's and don'ts

  • Quick reference for you or team

Upgrade Options:

Print Collateral Design - $500-$1,500

  • Business cards

  • Letterhead and stationery

  • Flyers or brochures

  • Print-ready files

  • Pricing depends on complexity and quantity

Packaging Design - Custom pricing

  • Product packaging

  • Labels and stickers

  • Branded materials for physical products

  • Print specifications and vendor coordination

Brand Photography Art Direction - $500

  • Mood board and visual direction for photo shoots

  • Styling guidance

  • Shot list creation

  • Ensures photos align with visual identity

Extended Social Media Templates - $750

  • 20+ Canva templates

  • Multiple categories (quotes, promos, announcements)

  • Seasonal variations

  • Video thumbnail templates

Website Design Mockups - $1,000

  • Full website visual design (before development)

  • Homepage + 2-3 key pages

  • Desktop and mobile views

  • Can be used for developer handoff

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