Speaking & Media Prep

$2,000.00

From Expert to Authority: Making Your Voice Bookable

You have expertise worth sharing. You have a message that needs a platform. But without the right materials and positioning, you're invisible to event organizers, podcast hosts and media outlets.

I help you package your expertise into bookable authority—creating the materials, messaging, and confidence you need to get on stages, podcasts, and in the press.

Timeline:

4-6 weeks from kickoff to completion

Week 1-2: Discovery, topic refinement, content development
Week 3-4: Design, media training sessions
Week 5-6: Finalization, delivery, strategy consultation

Payment:

  • Pay in full at booking

  • Or 50% deposit, 50% at midpoint

Who This Is For:

✅ Established experts ready to expand visibility
✅ Authors, consultants, coaches with proven expertise
✅ Leaders who've spoken informally but want to get paid
✅ Entrepreneurs wanting to position as thought leaders
✅ Anyone with a message worth amplifying on bigger stages

What You Need to Provide:

  • Current bio or background information

  • Topic ideas (we'll refine them together)

  • Any existing speaking materials

  • Past speaking or media clips (if available)

  • Target venues or publications (if you have preferences)

  • Professional headshot (or we can shoot one)

What You'll Be Able to Do After:

✅ Pitch yourself confidently to conferences and podcasts
✅ Respond professionally to media inquiries
✅ Present yourself as bookable authority
✅ Articulate your expertise clearly and compellingly
✅ Navigate interviews with confidence
✅ Get booked for speaking opportunities

The Process:

Phase 1: Foundation

  • Discovery call to understand your expertise and goals

  • Topic ideation and refinement

  • Positioning and differentiation strategy

Phase 2: Content Development

  • Bio writing (multiple lengths)

  • Speaking topic descriptions

  • Testimonial gathering and formatting

  • Pitch template creation

Phase 3: Design & Training

  • Speaker one-sheet designed

  • Press kit assembled

  • Media training sessions conducted

  • Mock interviews and feedback

Phase 4: Strategy & Launch

  • Target venue/podcast/media list created

  • Pitch strategy developed

  • Materials delivered

  • You're ready to book

From Expert to Authority: Making Your Voice Bookable

You have expertise worth sharing. You have a message that needs a platform. But without the right materials and positioning, you're invisible to event organizers, podcast hosts and media outlets.

I help you package your expertise into bookable authority—creating the materials, messaging, and confidence you need to get on stages, podcasts, and in the press.

Timeline:

4-6 weeks from kickoff to completion

Week 1-2: Discovery, topic refinement, content development
Week 3-4: Design, media training sessions
Week 5-6: Finalization, delivery, strategy consultation

Payment:

  • Pay in full at booking

  • Or 50% deposit, 50% at midpoint

Who This Is For:

✅ Established experts ready to expand visibility
✅ Authors, consultants, coaches with proven expertise
✅ Leaders who've spoken informally but want to get paid
✅ Entrepreneurs wanting to position as thought leaders
✅ Anyone with a message worth amplifying on bigger stages

What You Need to Provide:

  • Current bio or background information

  • Topic ideas (we'll refine them together)

  • Any existing speaking materials

  • Past speaking or media clips (if available)

  • Target venues or publications (if you have preferences)

  • Professional headshot (or we can shoot one)

What You'll Be Able to Do After:

✅ Pitch yourself confidently to conferences and podcasts
✅ Respond professionally to media inquiries
✅ Present yourself as bookable authority
✅ Articulate your expertise clearly and compellingly
✅ Navigate interviews with confidence
✅ Get booked for speaking opportunities

The Process:

Phase 1: Foundation

  • Discovery call to understand your expertise and goals

  • Topic ideation and refinement

  • Positioning and differentiation strategy

Phase 2: Content Development

  • Bio writing (multiple lengths)

  • Speaking topic descriptions

  • Testimonial gathering and formatting

  • Pitch template creation

Phase 3: Design & Training

  • Speaker one-sheet designed

  • Press kit assembled

  • Media training sessions conducted

  • Mock interviews and feedback

Phase 4: Strategy & Launch

  • Target venue/podcast/media list created

  • Pitch strategy developed

  • Materials delivered

  • You're ready to book

What's Included:

Foundation Package - $2,000

Speaker One-Sheet Design

  • Professional 1-page speaker overview

  • Headshot and bio

  • Speaking topics with descriptions

  • Testimonials and credentials

  • Contact information and booking CTA

  • Print and digital formats (PDF)

Press Kit Development

  • Media-ready bio (100, 200, 500 word versions)

  • High-resolution headshots

  • Brand assets and logos

  • Speaking topics and expertise areas

  • Past media appearances (if applicable)

  • Contact information

  • Organized in branded folder

Media Training (2 Sessions)

  • Session 1 (90 minutes): Interview preparation

    • Crafting your key messages

    • Sound bite development

    • Handling difficult questions

    • On-camera presence and body language

  • Session 2 (60 minutes): Mock interview practice

    • Simulated podcast or media interview

    • Real-time feedback

    • Refinement of talking points

    • Confidence building

Speaking Topics Refinement

  • Audit of current or proposed topics

  • Positioning and differentiation

  • Title optimization for memorability

  • Description writing that sells

  • Ideal audience identification

  • Format recommendations (keynote, workshop, panel)

Pitch Templates & Strategy

  • Email pitch templates for:

    • Conference organizers

    • Podcast hosts

    • Media outlets

  • Customization guidance

  • Follow-up strategies

  • Booking rate optimization tips

30-Day Post-Delivery Support

  • Questions answered

  • Pitch feedback

  • Material tweaks as needed

  • Booking strategy consultation

What's NOT Included (But Available as Add-Ons):

Speaker Reel Production - Starting at $1,500

  • Professional video editing

  • 2-3 minute highlight reel

  • B-roll and graphics

  • Music and captions

  • Requires existing speaking footage

Website Speaking Page Development - $500-$1,000

  • Dedicated speaking page on your site

  • Topics showcase

  • Testimonials integration

  • Booking inquiry form

  • Speaking calendar (if applicable)

Ongoing Pitch Support - $500/month

  • Monthly pitch campaign (10-15 pitches)

  • Target research and list building

  • Custom pitch writing

  • Follow-up management

  • Booking coordination

Advanced Media Training - $750

  • Additional 2-hour session

  • Crisis communication prep

  • TV/video interview techniques

  • Thought leadership positioning